The Senior SEO Specialist is responsible for improving website visibility and search engine rankings to drive organic traffic and support business growth. The role focuses on developing and executing comprehensive SEO strategies that align with company objectives and search engine algorithms.
Key responsibilities include conducting keyword research, competitor analysis, and website audits; optimizing on-page and technical SEO elements; managing off-page SEO initiatives such as link building and reputation management; and monitoring performance using analytics and SEO tools.
The role also involves collaborating with marketing, content, and development teams, mentoring team members, ensuring quality control of SEO initiatives, staying up to date with algorithm changes, and delivering continuous performance improvements.
Job Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field
Proven experience in a senior or specialized SEO role
Strong expertise in keyword research, competitive analysis, and SEO audits
Hands-on experience with GA4, Search Console, Tag Manager, and SEO tools (SEMrush, Ahrefs, Google Keyword Planner)
Solid understanding of CMS platforms (especially WordPress) and SEO optimization
Strong analytical, reporting, and problem-solving skills
Excellent time management and organizational skills
Strong communication and cross-functional collaboration abilities
Nice to Have
Experience mentoring or guiding junior SEO team members
Knowledge of Ads Manager, social media platforms, and AI-powered SEO tools