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SR. Conversion Content Creator

Conduct audience research and competitor analysis.
Develop content strategies aligned with business goals.
Create content calendars for blogs, newsletters, social media, landing pages, and email campaigns.
Write, edit, and optimize conversion-focused content for websites, blogs, ads, emails, and social media.
Implement SEO best practices and optimize headlines, keywords, and meta tags.
Monitor KPIs such as CTR, conversion rates, and engagement metrics.
Conduct A/B testing to improve performance.
Coordinate with marketing, sales, design, and product teams.
Manage workflows, timelines, and content distribution.
Build reusable content repositories and support lead nurturing initiatives.

Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
Continuous professional development in content marketing, conversion optimization, and digital strategy is considered an asset.
4–6 years of proven experience in content creation or marketing with a strong focus on conversion and ROI.
Digital marketing and SEO best practices.
Conversion strategies and sales funnel processes.
Buyer personas and customer journey mapping.
Strong writing, editing, and communication skills.
Expertise in CRO and persuasive copywriting.
Understanding of HTML and web design basics.
Knowledge of CMS platforms such as WordPress and HubSpot.
Experience with SEO and analytics tools like Google Analytics, SEMrush, Moz, and Ahrefs.
Familiarity with A/B testing platforms such as Optimizely, Unbounce, or VWO.
Strong project management and multitasking abilities.

Continuous learning certifications in digital strategy, CRO, or content marketing.
Basic HTML and web design understanding.
Experience using project management tools like Trello or Asana.
Experience managing freelancers or coordinating cross-functional teams.
Advanced analytical and optimization mindset.

What We Offer

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