Build and execute the B2C sales strategy and annual plan for the education portfolio, and own the revenue, enrollment and conversion targets.
Forecast monthly and quarterly pipeline and revenue, and report variances with clear corrective actions.
Identify new market segments, channels and partnerships to scale student acquisition.
Contribute to pricing, offer and promotion decisions based on market and competitor insights. Lead, coach and manage a large B2C sales organization, including sales managers, team leaders and sales agents.
Set individual and team targets, KPIs and incentive-linked performance expectations across all levels.
Run regular performance reviews, training and coaching sessions, and manage underperformance.
Take part in hiring, onboarding and succession planning, and build a high-performance sales culture. Own the end-to-end sales process: lead qualification, follow-up, consultation and closing.
Optimize the sales funnel and conversion rates at every stage using data.
Lead high-value negotiations and support the team in closing key deals.
Make sure all sales activity is accurately recorded in the CRM, and use it to drive pipeline discipline. Work with Marketing to align campaigns, lead quality and lead-generation targets with sales objectives.
Work with Customer Success, Admissions and Operations to improve the student experience, retention and upsell/cross-sell opportunities.
Provide market and student feedback to leadership to shape the program portfolio.
Use sales analytics to spot trends and risks, and to refine strategy and resource allocation.
Job Requirements
10 years of sales experience, with a strong B2C background.
At least 3 to 5 years in a team management role.
Proven experience managing large sales teams, across sales managers, team leaders and sales agents.
Experience in the education sector (higher education, professional learning or training), with knowledge of student enrollment and consultative selling.
Strong track record of achieving revenue and conversion targets and managing a data-driven sales funnel.
Hands-on CRM experience and strong skills in forecasting and sales analytics.
Strong negotiation, coaching and people-development skills.
Nice to Have
Postgraduate or executive education sales experience
Experience with installment and payment-plan selling
GCC or multi-market exposure
Hands-on CRM and analytics skills
High-volume inside-sales or call-center experience
MBA or sales leadership certification
What We Offer
Competitive salary and performance-based commission
Social and medical insurance
Career development and leadership opportunities
Opportunities for regional and international market expansion